Programmatic Ads Management
Programmatic Ads built for measurable reach, without the black-box reporting.
We plan and run programmatic display, video, CTV, audio and out-of-home campaigns through transparent DSPs, with line-item-level reporting that shows exactly where your budget goes, who saw the ad, and what they did next.
Trusted by Australian businesses serious about transparent media buying.
Verified Google Reviews from clients we currently run paid campaigns for.
Excellence in every way: Communication, Expertise, Responsiveness, Flexibility, Experienced. I cannot recommend Digital Choice highly enough. We have been working with Stuart and Anna for 4 years. They are masters of their domain and will add real value to any digital business.
I have been working with Stuart from Digital Choice for several years, and I cannot recommend him highly enough. Stuart's deep understanding of the subtleties of the advertising landscape has been invaluable. His guidance and clear communication have been integral to our business growth. Stuart effortlessly breaks down complex concepts, ensuring we have full visibility into the work he is doing and the value he is providing.
The best in the business! Stuart and the team at Digital Choice are highly professional in every manner and have delivered amazing results for our e-commerce operation. We couldn't be happier. Thank you to the Digital Choice team for all you have done and continue to do for us!
Most programmatic accounts are bleeding money in four predictable places.
Programmatic is the easiest paid channel to spend money on without seeing what you actually got. If your reports are full of impressions and click-through rates with no revenue line attached, it is almost always one of these four issues.
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01
Untargeted display on the open web
Bid pools that buy impressions wherever the CPM is cheapest, including made-for-advertising sites, low-quality apps, and bot-heavy inventory. The CTR looks fine, the revenue does not follow.
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02
Brand safety left to the platform defaults
No inclusion lists, no exclusion lists, no contextual filtering. Your ad shows up next to news content, controversial videos or competitor inventory, and you only find out when someone forwards a screenshot.
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03
One static banner across every format
The same 728x90 banner stretched across CTV, video, audio and high-impact placements. Programmatic only delivers reach when the creative actually fits the placement, not when it gets letterboxed in.
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04
Attribution that flatters programmatic
Last-touch view-through models that hand programmatic credit for conversions that would have happened anyway via Meta, Google or organic. Without proper measurement design, the channel always looks profitable, whether it is or not.
Two objectives. Every programmatic format that drives them.
Programmatic is at its best when it is doing two things: building real, measurable reach for a brand, or extending performance media into channels Meta and Google cannot reach. Everything else is a tactic that sits inside one of those two buckets.
Brand & Reach
For brands building awareness, launching new products, or replacing TV and radio spend with measurable digital alternatives. Reach the right audience across the open web, streaming and audio.
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Connected TV (CTV / OTT) Streaming inventory across major platforms with frequency capping, household targeting and proper view-through measurement, not vanity impression counts.
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Programmatic Video Pre-roll, mid-roll and outstream video across premium publishers, with creative tailored to each placement rather than letterboxed from a single asset.
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Programmatic Audio Spotify, podcast networks and digital radio inventory bought programmatically, with companion display and audio-specific creative.
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High-Impact Display Premium display inventory on quality publisher sites, with proper inclusion lists and contextual filtering, not bid-everywhere networks.
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Programmatic Out-of-Home Digital billboards and street furniture bought programmatically with day-parting, weather triggers and audience density data.
Performance & Retargeting
For ecommerce and lead-gen accounts that need to extend retargeting beyond Meta and Google, or run account-based marketing programs against a defined target list.
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Site Retargeting Re-engage cart abandoners and product-page visitors across the open web, with frequency capping and cross-device tracking properly configured.
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Dynamic Product Ads Catalog-driven retargeting that shows the exact products a visitor viewed, served across display inventory beyond Meta and Google.
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Cart Abandonment Tight-window retargeting flows for abandoned carts and checkouts, complementing your Klaviyo or email automation rather than competing with it.
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Account Based Marketing For B2B. Upload a target account list, layer firmographic and intent data, and run display and video only against the companies you want to reach.
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Lookalike & Audience Extension Modelled audiences from your CRM or pixel data, extended into open-web inventory the walled gardens cannot reach.
Where programmatic shines, and where it really does not.
Programmatic is brilliant for a specific kind of business and very wrong for others. We will tell you up front which side you sit on, before any spend.
Where programmatic shines
- Brand awareness with TV-style budgets, where reach across CTV, video and audio replaces traditional media buys
- Higher AOV ecommerce with a longer consideration window where multiple touch points genuinely help
- Cross-device retargeting at scale, especially when Meta and Google audience pools are tapped out
- B2B Account Based Marketing against a defined list of target companies and contacts
- Brands with strong creative assets, including video, that justify premium placement
Where programmatic does not
- Pure direct-response on a tight budget, where Meta and Google deliver more conversions per dollar
- Low-AOV impulse buys with no consideration window, where TikTok and Meta carry the work
- Local services and trades with narrow geographic targeting, where Google Search and Local Service Ads beat programmatic
- Brands without quality creative, where a static 300x250 cannot earn premium impressions
- Monthly budgets under $5,000 for media spend, where the data takes too long to optimise
Four steps from messy media buy to predictable reach.
No 90-day onboarding marathons. We move quickly because every week of broken tracking or unfiltered inventory is a week of programmatic spend disappearing into invisible impressions.
Audit
Full media plan, DSP, pixel, attribution and brand safety audit. We map every line item against actual outcomes, find broken or duplicated tracking, and surface the spend going to low-quality inventory or fatigued creative.
Strategy
We agree the metrics that count, set realistic reach, frequency and conversion targets, and lock in inclusion lists, brand safety filters and the creative cadence. Every dollar has a job and every line item has a measurable outcome.
Build
New campaign structure, tight inclusion and exclusion lists, proper frequency capping, fixed pixel and conversion tracking, and creative versioned for each placement type. Everything passes a launch checklist before a single impression is bought.
Optimise & Scale
Weekly active management. Inventory rotation, creative refresh, budget reallocation toward winning line items, and continuous brand safety review. Monthly reporting that shows reach, frequency, viewability, and the conversion impact in plain English.
The programmatic stack, fully integrated.
We work natively across the platforms that decide whether your campaigns succeed or fail.
Six commitments we make on every account.
Full media-plan ownership stays with you
Your DSP seat, audience lists, pixel and creative assets are yours, on your billing, with admin access. We work inside your assets, not around them.
You speak directly to the strategist
No layered account management. The person reviewing your media plan and line items is the person you email and meet with.
Line-item-level transparency
One clear monthly report covering reach, frequency, viewability, brand safety and conversion impact, broken down by line item. No black-box rolled-up numbers.
Month-to-month management
No 12-month lock-in contracts. We earn the next month by performing in the current one.
Brand safety we will actually defend
Inclusion lists, exclusion lists, contextual filtering and made-for-advertising domain blocks reviewed every month. Your ads do not show next to content that damages the brand.
Honest scope, honest pricing
If programmatic is not the right channel for your business right now, we will tell you. Saving you wasted spend is more valuable than winning a retainer.
Multi-channel media work for Australian businesses.
These accounts pair multiple paid and organic channels rather than programmatic specifically, but they show how we manage complex media mixes with consistent tracking and a clear ROI story.
Sydney Rugs Online
Fixed technical SEO blockers, expanded content and backlinks, then expanded into paid and email channels.
Sydney Rugs Online provides quality handmade and machine-made rugs, along with expert wash and repair services. They initially engaged our services to improve their SEO, which had been their primary source of traffic and revenue, however they were not ranking well for any of their target keywords.
We identified and fixed several technical SEO issues which were limiting their rankings, along with updating and expanding the website content, meta descriptions and backlinks. Over the following 10 months we increased organic traffic by 277% and revenue by 501%. We are continuing to work with them on their SEO, and have also expanded to Google Ads, Social Media and Email marketing.
Sticky Vinyl
Launched Advantage+, scaled Performance Max, and revamped Klaviyo flows to drive multi-channel growth over two years.
Sticky Vinyl is a proudly Australian business that empowers creators and small businesses with premium, easy-to-use custom vinyl decals. When they partnered with us in February 2024, their primary goal was to confidently scale their advertising spend without sacrificing their strong return on investment.
For Meta Ads, we launched highly efficient Advantage+ campaigns and guided the production of organic-style video and UGC content. On Google Ads, we incrementally scaled Performance Max and Search, expanding into new product categories like sublimation while strictly monitoring ROAS. We also optimised their Klaviyo email flows, completely revamping their abandoned cart, welcome series, and back-in-stock automations. Over two years, we scaled their Meta Ads revenue by 256% and Google Ads revenue by 181%.
Buy A Safe
Took over a struggling account, fixed tracking, then migrated Magento to Shopify with custom CRO sections.
Buy A Safe provides affordable, certified protection for Australian families and businesses. When they joined us in March 2025, their Google Ads were under-performing under a previous agency, and a legacy Magento website was holding back growth.
We took over the account immediately, fixed broken conversion tracking, and consolidated ad budget toward high-performing categories and genuine premium brands. Late 2025 we executed a full Shopify migration with custom CRO sections built around the audience. The combined work lifted Google Ads ROAS from 1.59x in January 2025 to a peak of 7.63x by January 2026.
Common questions before you book a call.
How much should I spend on programmatic to start?
Programmatic has higher minimums than direct platforms because the data takes longer to optimise against. As a rough guide, most accounts we onboard start at $5,000 per month for retargeting and audience-extension work, and $10,000 to $25,000 per month for brand campaigns including CTV, video and audio. Below $5,000 the buying power is limited and we will usually steer you to Meta or Google instead.
What is the difference between programmatic and the Google Display Network?
GDN is a fixed inventory pool inside Google. Programmatic gives you access to the broader open web, premium publisher inventory, CTV, audio, video and out-of-home placements that GDN cannot reach. It also gives you stronger brand safety controls, deeper audience targeting and line-item-level transparency. The trade-off is higher minimum spend and more setup work, which is why we will tell you if GDN is genuinely a better fit for your situation.
Which DSPs do you use?
We work primarily with The Trade Desk, StackAdapt and DV360 depending on your goals, audience and creative formats. We do not take commissions or rebates from any platform, so the recommendation is based purely on what fits your business. You always own the seat, the audiences and the data.
Do you provide the creative?
Yes. We brief and produce display banners, video, audio creative and out-of-home assets, with proper versioning for each placement and format. Programmatic only delivers reach when the creative actually fits the placement, so we never letterbox a single asset across every channel.
How quickly will I see results?
For retargeting and performance work, the first 4 to 6 weeks usually show measurable conversion impact once tracking is fixed and audiences are clean. For brand and reach work, you should expect 8 to 12 weeks to see real shifts in branded search, direct traffic and assisted conversions. We tell you up front what is realistic for your goal, not what sounds good on a sales call.
Who actually owns the DSP relationship?
You do. Always. Your DSP seat, audience segments, pixel and creative library are set up under your business, with you as the account owner. We are added as a managed user. If we ever part ways, every line item, audience and creative asset stays with you.
Find out exactly where your spend is leaking.
Send through your media plan and we will run a full audit at no cost. You will get a written report covering wasted spend, brand safety gaps, attribution issues, creative fit and the highest-impact fixes we would make in the first 30 days. No obligation, no high-pressure follow up.