Case Studies

The Skin Science Company provides high-quality raw ingredients to make DIY skincare and cosmetic products. They reached out to us as they were having issues with their Merchant Centre and wanted to improve the overall performance of their Google Ads.

We identified and fixed every Merchant Centre issue, improved the existing conversion tracking, launched new Performance Max campaigns in an optimised structure and tested new bidding strategies. This led to a 152% increase in conversions, a 121% increase in revenue and a 53% increase in ROAS, all in the first 2 months.

Mr Flood are flood damage experts based in Sydney offering 24/7 emergency flood repair services for homes and businesses. They reached out because they were not receiving many leads from their campaigns despite the budget, and the calls they were driving were often irrelevant.

Based on our audit, we decided it was best to start completely fresh. We created a campaign structure that consolidated as much data as possible, due to the high industry CPCs, and focused tightly on priority keywords. After the first 6 weeks we increased conversions by 289% while reducing the ad spend by 12%, resulting in a 77% drop in CPA.

RedGum Camping was founded by three engineers to create durable, outback-proof utility bags. Despite having great products, they struggled with inconsistent Meta Ads results due to a lack of marketing experience and were navigating a forced rebrand.

We guided their transition to Shopify and launched a consolidated Meta Ads campaign structure to maximise algorithm learning on a smaller initial budget. We also provided active CRO improvements and ongoing creative direction. The campaigns gained immediate traction, climbing to a 4.5x ROAS, then settled consistently above 6x. Multiple product lines completely sold out, allowing us to confidently scale ad spend by over 380% while maintaining high profitability.

Sticky Vinyl is a proudly Australian business that empowers creators and small businesses with premium, easy-to-use custom vinyl decals. When they partnered with us in February 2024, their primary goal was to confidently scale their advertising spend without sacrificing their strong return on investment.

For Meta Ads, we launched highly efficient Advantage+ campaigns and guided the production of organic-style video and UGC content. On Google Ads, we incrementally scaled Performance Max and Search, expanding into new product categories like sublimation while strictly monitoring ROAS. We also optimised their Klaviyo email flows, completely revamping their abandoned cart, welcome series, and back-in-stock automations. Over two years, we scaled their Meta Ads revenue by 256% and Google Ads revenue by 181%.

Apex Locksmiths is a trusted, family-owned business providing 24/7 emergency and commercial locksmithing services across Sydney. They partnered with us to build their Google Ads strategy entirely from scratch.

We set up fresh accounts and implemented robust call and contact form tracking so we had complete data visibility from day one. To maximise profitability, we developed a tight Search campaign structure focused only on high-margin services. Over the first 10 months we generated 516 high-quality leads at a steady cost per conversion of $20 to $25.

Buy A Safe provides affordable, certified protection for Australian families and businesses. When they joined us in March 2025, their Google Ads were under-performing under a previous agency, and a legacy Magento website was holding back growth.

We took over the account immediately, fixed broken conversion tracking, and consolidated ad budget toward high-performing categories and genuine premium brands. Late 2025 we executed a full Shopify migration with custom CRO sections built around the audience. The combined work lifted Google Ads ROAS from 1.59x in January 2025 to a peak of 7.63x by January 2026.

B Free provides comfortable and confidence-boosting fashion solutions for Australian women. Their campaigns were already established with a decent budget, so the focus was to drive as much growth as possible while protecting the current ROAS.

We quickly identified areas where the campaigns were under-utilising the budget, found keyword gaps, and launched extremely targeted campaigns for key categories. Combined with updated bid strategies, we lifted Google Ads revenue by 77% and still added 12% to the ROAS on top.

Barbell Foods specialises in selling meat products, growing from selling at local Canberra markets to becoming an online powerhouse. The goal for our campaigns has been to grow online sales while keeping a consistent CPA and improving overall brand awareness.

Initially we fixed issues with the Google Merchant Centre and conversion tracking problems. After getting a true understanding of their baseline sales, we built out new campaigns, tested different bid strategies and launched targeted YouTube campaigns. In the first 3 months, we improved revenue and conversions by 70% and 68%, and the growth has continued.

Banksia Blue reached out to us as they wanted to grow their business but were not sure where or how to do so. They were already running Facebook ads and getting okay results, but thought they could be getting more out of it. They also had not tested Google Ads but were open to it.

We initially audited and consolidated the Facebook campaigns, allowing us to find new profitable audiences and scale ad spend at similar ROAS. We also launched extremely targeted Google Search and PMax campaigns as a way of reaching a new audience while still achieving a profitable ROAS. The combined result was a 104% increase in website revenue and a 99% increase in Facebook ad revenue.

Sydney Rugs Online provides quality handmade and machine-made rugs, along with expert wash and repair services. They initially engaged our services to improve their SEO, which had been their primary source of traffic and revenue, however they were not ranking well for any of their target keywords.

We identified and fixed several technical SEO issues which were limiting their rankings, along with updating and expanding the website content, meta descriptions and backlinks. Over the following 10 months we increased organic traffic by 277% and revenue by 501%. We are continuing to work with them on their SEO, and have also expanded to Google Ads, Social Media and Email marketing.

In 2011, Organiqa launched as the first website in Hungary to start distributing superfood products. Prior to engaging our services, Organiqa changed website platforms. With this change, their Google Ads campaigns suffered and could not replicate the previous performance.

Their initial goal was to get the campaigns back to achieving the previous results and then to expand from there. In the first month we fixed their conversion tracking issues, conversion attribution and launched new campaigns. After a month the results already surpassed what we had expected and have continued climbing.

Selling high-quality parts and accessories for UTVs and 4x4s, UTV Parts Guy wanted more out of their Google Ads, sensing untapped potential in the existing setup.

We audited the Merchant Centre and current campaigns, outlined the key opportunities they were missing, and rebuilt around the goals that mattered. By prioritising budget toward top-selling and high-margin products, we substantially increased Google Ads revenue and overall budget while improving profitability at the same time.

Leisures specialises in top European shoe brands and styles. Founded in 1999, it expanded to seven stores in NSW but could not get a foothold in online sales. After several attempts at increasing online sales, Leisures turned to us to overhaul their website and digital marketing campaigns.

The first stage was fixing issues on the website, with improvements made to website functionality, page load time and payment options. We then completely replaced all advertising campaigns, focusing on best-practice campaigns, structure and budget utilisation.

Mossy's Mobile RWC provides trusted, convenient mobile vehicle inspections across the Gold Coast. They partnered with us in April 2024 after being unsatisfied with their previous provider and facing a dramatic increase in aggressive local competition.

We immediately refined their Google Ads strategy by fixing conversion tracking, consolidating campaigns, and implementing robust negative keyword lists to filter out irrelevant general mechanic enquiries. To combat competitors trying to dominate ad placements, we completely overhauled their ad copy to highlight their professionalism and 5-star reputation, and deployed dynamic bid strategies to maintain top-of-page visibility. Through active management and strategic budget scaling, we increased monthly conversions by 75% while maintaining a stable, profitable cost per conversion.