Marketing Automation Adelaide
Stop doing the busywork your software should be doing.
Senior-led marketing automation services for Australian businesses, from our North Adelaide office and supporting clients from Sydney to Perth. We design, build and run digital marketing automation that turns your CRM, email, ads and ecommerce stack into one connected system. A specialist marketing automation company for SMBs, delivering automated marketing solutions across HubSpot, Klaviyo, ActiveCampaign, Salesforce and custom workflows. No lock-in contracts. First flows live in 3 to 4 weeks.
Four places automation quietly earns its keep.
Leads go cold because nobody followed up. Customers churn because onboarding stalled after day one. Reports take three hours to assemble because data lives in five tools. A proper marketing automation system fixes all four, built on top of strategy, not bolted on top of chaos.
-
01
Leads sit in inboxes for days
Form fills and enquiries arrive, but nobody has a system to route them to the right person or start a nurture sequence. Most go cold within 72 hours. Lead automation that routes, scores and follows up in minutes turns that around.
-
02
Your CRM is a glorified spreadsheet
Deal stages update by hand, tasks get forgotten, and nobody trusts the pipeline report. You are paying for marketing automation software that is not actually automating anything yet.
-
03
Customers get radio silence after purchase
No onboarding flow, no review request, no win-back. First-time buyers never become second-time buyers, and lifetime value flatlines. Automated digital marketing post-purchase is where ecommerce revenue quietly compounds.
-
04
Reporting takes half your Monday
Exports from ads, email, the CRM and Shopify all have to be stitched together before you can answer a basic question. The numbers are already out of date by the time the deck lands.
Four workstreams, one connected funnel.
We do not sell a platform. We design workflows that sit across the tools you already use, then we build and maintain them. Start with one workstream, layer in the rest as you scale.
Lead nurture and scoring
Turn raw form fills into sales-ready conversations. Automated nurture sequences warm cold leads, and behaviour-based lead scoring tells your sales team exactly who to call today.
Sales pipeline automation
Deal stages that move themselves, reminders that trigger at the right moment, and internal alerts that stop hot leads falling through the cracks. The CRM finally pays for itself.
Customer lifecycle flows
The flows that quietly compound revenue. Onboarding, abandoned cart, post-purchase, win-back and review requests that run forever without a human touching them.
Data, integrations and reporting
Your tools should talk to each other. We connect CRM, email, ads, ecommerce and forms with Zapier or Make, and we build the reporting layer that makes sense of it all.
CRM and ad audience syncs
First-party data piped from your CRM into Google, Meta and LinkedIn ad audiences. Lookalikes, suppression lists and lifecycle-stage targeting that actually reflects who your customers are.
Compliance and consent
Australian Spam Act, Privacy Act and GDPR-aware consent capture, unsubscribe handling, and record-keeping built into every workflow. Compliance designed in, not bolted on.
Different businesses need different automation.
A professional services firm with a 90-day sales cycle does not need the same automation as a Shopify brand doing a thousand orders a week. We build for where you actually are, with marketing automation solutions that match your buying motion.
For B2B and service businesses
- Long-form lead nurture with content sequences mapped to your sales cycle stages.
- Lead scoring tied to website behaviour and email engagement, so sales calls the right contact today.
- Proposal and quote follow-ups that stop deals going cold in the inbox.
- Meeting booking and round-robin assignment so leads never wait for a human to respond.
- Client onboarding and account management flows that scale without adding headcount.
- Referral and testimonial requests at the right moment in the customer journey.
For ecommerce and DTC
- Welcome series tuned for first purchase, paired with our email marketing programme.
- Abandoned cart, checkout and browse flows with proper timing across email and SMS.
- Post-purchase education and cross-sell sequences that lift second-order rate.
- Replenishment and subscription reminders timed to product lifespan.
- VIP, loyalty and lapsed customer segmentation with separate offers and cadence.
- Email and SMS automation coordinated under one calendar and one strategy.
We meet your stack where it is.
If you already have a platform you are happy with, we build inside it. If you are still choosing the right marketing automation software in Australia, we will recommend the fit for your size, your sales cycle and your budget. We take no platform commissions, so the advice is honest.
Also working in Pipedrive, monday.com, Pardot, Intercom, Omnisend, Brevo and most modern SMB stacks. If your tools talk to an API, we can automate them.
A four-stage build. No black boxes.
You see the workflow map before a single automation is built. You own everything we create, and you will know exactly what every flow is doing and why it is doing it.
Audit
We walk through your current stack, your existing flows, your data health and your CRM hygiene. You get a written report of what is working, what is broken, and where the highest-value wins are hiding. Honest findings whether you hire us or not.
Map
We design the full workflow architecture on a single canvas. Every trigger, every branch, every internal alert, every external handoff. You sign it off before anyone touches your tools, so there are no surprises mid-build.
Build and launch
We build inside your platforms, QA every path on real test data, and launch in a staged rollout. Your team gets trained on what is live, how to read the reports, and how to spot when something needs attention.
Optimise and compound
We track performance monthly, tighten segmentation, test variations on subject lines and trigger logic, and add new flows as your data base grows. Reporting in plain English, not jargon, not 40-tab spreadsheets.
The channels that pair with automation multiply the return.
Marketing automation is the connective tissue. Paired with the channels that drive traffic into the funnel and the channels that close revenue at the other end, the return compounds. We run those programmes too, so every workflow is reading from the same calendar and the same data.
One brief, one team, no agency handoff drama when something breaks at three in the afternoon.
- Email marketing as the channel most automation flows actually run on.
- SMS automation for time-sensitive triggers and high-open-rate sends.
- Ecommerce SEO to fill the top of the funnel with high-intent buyers.
- Conversion rate optimisation so the website itself helps automation convert harder.
Six promises we put in writing.
Six commitments we make to every automation client. Not bonus services, not upsells. The minimum bar for working with us.
No lock-in contracts
Month-to-month work. Leave any time and keep every workflow, audience and integration we built for you.
Senior specialists only
The person who builds your flows is the person who designed them. No junior hand-off after the kickoff call.
Plain-English reporting
You will understand every line of the monthly review. No jargon, no fluff, no 40-tab spreadsheets nobody opens.
100% Australian team
Built here, supported here. North Adelaide office, with clients in Sydney, Melbourne, Brisbane and Perth. No offshoring.
You own everything
Every workflow, audience and integration stays in your account, in your name. Nothing held hostage if we part ways.
Live in 3 to 4 weeks
Your first set of flows is usually mapped, built and running inside a month. No six-week discovery phase.
Real workflows, real revenue, real Australian clients.
A sample of the ecommerce and service businesses where marketing automation runs alongside paid traffic, email and SEO. Results below reflect what happens when CRM, email and ads are pulling in the same direction.
Sticky Vinyl
Meta Ads revenue lift across two years, paired with a full Klaviyo automation rebuild covering abandoned cart, welcome series and back-in-stock flows. Email automation feeding paid scale on one calendar.
Buy A Safe
Peak Google Ads ROAS in January 2026 after a Shopify migration with custom CRO sections and a lifecycle automation rebuild. From a 1.59x ROAS to 7.63x with the automation layer doing the quiet work.
Sydney Rugs Online
Organic revenue lift across 10 months with email automation alongside SEO, content and paid. Welcome, post-purchase and review flows compounding on top of the organic visibility we built for them.
Stuart's deep understanding of the subtleties of the advertising landscape has been invaluable. His guidance in optimising our Shopify store and his clear communication have been integral to our business growth. Stuart effortlessly breaks down complex concepts, ensuring we have full visibility into the work he is doing and the value he is providing.
Working with Digital Choice has been fantastic for our business. They quickly sorted out our long-standing issues with Merchant Center and conversion tracking while also implementing new campaigns focusing on our business goals with a clear campaign strategy. The performance improvements have been significant, and the communication is always clear and straightforward.
We started working with Stuart and the Digital Choice team earlier this year. Since we started, we have seen week on week growth in our sales. We could not be happier with the service and communications we have with Stuart. Highly recommend Digital Choice, especially for Google Ads.
The questions most clients ask before starting.
If your question is not here, the fastest way to get an answer is a 30-minute call.
How is this different from just hiring an email or CRM freelancer?
A freelancer typically executes a single flow inside a single tool. We start with strategy across the full funnel, then build the integrations that tie your CRM, email, ads and ecommerce together. You also get a senior automation specialist on the account the whole way through, not a hand-off to a junior after onboarding.
Do we need HubSpot or a big platform for this to work?
No. We build inside whatever you use. Plenty of our clients run on ActiveCampaign, Klaviyo or Mailchimp with a simple CRM and Zapier glue. The platform matters far less than having a clear strategy and clean data underneath it. We can also recommend the right marketing automation software for your stage if you are still choosing.
How long until we see results?
First flows are typically live inside three to four weeks. Nurture and onboarding sequences usually show measurable lift within the first month. Sales pipeline automation pays off almost instantly in hours saved. Lifecycle flows compound over three to six months as the data base grows.
Will you work with our existing in-house team?
Yes, and most clients prefer it that way. We sit alongside your marketing, sales or ops lead, handle the strategy and the build, and train your team to run the day-to-day. Think of us as a senior automation specialist you rent instead of hire.
What if our data is a mess?
Almost every new client starts there. A data health check is part of the audit. If there is clean-up to do before automation can work properly, we will tell you what it is, what it costs, and whether you need us or just a few hours of your own team's time to fix it.
Can you run automation for clients outside Adelaide?
Yes. While the team is based in North Adelaide, we run marketing automation projects for businesses in Sydney, Melbourne, Brisbane, Perth and regional Australia. Most communication happens over Slack, email, Zoom and shared workflow tools, so location does not change the work.
How much does it cost?
Projects typically start from around $3,000 for a standalone build like a welcome series or sales pipeline rework, and scale from there based on the number of flows, integrations and ongoing optimisation. You get a fixed quote after the audit, so there are no surprises and no hourly games.
Is this compliant with the Spam Act and Australian privacy law?
Yes. Every flow we build follows the Spam Act 2003, the Privacy Act and consent requirements for email and SMS. We check your data collection, unsubscribe handling and record-keeping as part of the audit, and we flag anything that needs tightening before we launch.
Your stack can do far more than it is doing.
Book a free 45-minute automation audit. We will review your current workflows, map the gaps, and give you a prioritised list of wins, whether you work with us or not. No obligation, no high-pressure follow up.