TikTok Ads Management
Profitable TikTok Ads, with the creative pipeline that actually keeps them performing.
We build TikTok conversion, catalog and Spark Ads campaigns that turn the platform's discovery power into measurable revenue, with the creative volume to keep up with TikTok's appetite for fresh, native-feeling content.
Trusted by Australian brands serious about profitable paid social.
Verified Google Reviews from clients we currently run paid campaigns for.
I have been working with Stuart from Digital Choice for several years, and I cannot recommend him highly enough. Stuart's deep understanding of the subtleties of the advertising landscape has been invaluable. His guidance in optimising our Shopify store and his clear communication have been integral to our business growth. Stuart effortlessly breaks down complex concepts, ensuring we have full visibility into the work he is doing and the value he is providing.
I have been working with Stuart and his team for the past few months and I am beyond thrilled with the results. From the start, it was clear that Digital Choice was a cut above other marketing agencies I had dealt with in the past. Stuart's personalised approach and genuine interest in understanding my business goals made a world of difference. Thanks to their efforts, my revenue has significantly increased, and I am now reaching a wider audience.
Stuart and Digital Choice have been amazing to work with! Within the first week of bringing them on, our ads were working and spending much more efficiently. Net profit drastically increased immediately and has continued to increase with their recommendations and ad tweaks. They reply quickly and have exceeded my expectations. I would highly recommend their services!
Most TikTok accounts are bleeding money in four predictable places.
TikTok rewards creative volume more than any other paid channel. If your account is not feeding it the right inputs, the cost shows up fast. We see these four issues in roughly 9 out of 10 audits.
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01
Repurposed Reels and TV-style ads
Square Meta creative resized for TikTok, polished brand films with the logo on screen for 5 seconds. The platform punishes ads that do not feel native to the feed, so CPMs climb and ROAS quietly collapses.
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02
Three ads, six months
Same handful of creatives running on rotation while frequency climbs. TikTok needs a steady stream of new content to keep the algorithm exploring. Without a creative pipeline, the account stalls within weeks.
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03
Pixel and Events API broken or missing
Duplicated events, missing Events API, no server-side tracking. TikTok then optimises against ghost signals, scaling whatever data it can find rather than what actually generated revenue.
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04
Ignoring Spark Ads and the Creator Marketplace
Most accounts run only owned creative and skip Spark Ads on high-performing organic posts and partnered Creator content. That is the highest-converting format on the platform, left on the table.
Two objectives. Every TikTok format that drives them.
TikTok is at its best when it is doing two things: driving sales for the right kind of product, or building real brand discovery for new audiences. Everything else is a tactic that sits inside one of those two buckets.
Sales
For ecommerce stores, especially in fashion, beauty, food and lifestyle. Turn TikTok's discovery feed into a profitable sales engine with the right campaign mix and creative cadence.
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Web Conversions Conversion campaigns optimised against clean Pixel and Events API data, with deliberate audience and budget structure for steady scaling.
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Video Shopping Ads & Catalog Product feed-driven campaigns that show the right product to the right viewer, with Catalog health checks and product set strategy.
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Spark Ads Boost the organic posts and Creator content that are already performing. Highest authenticity, highest conversion rate, lowest creative fatigue.
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Retargeting Custom audiences from website visitors, video viewers and engagers, with sensible exclusion windows so existing customers stop seeing the same ad.
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Creative & UGC pipeline UGC video briefs, founder-led content, hooks-and-lower-thirds editing, and a steady weekly drumbeat of new creative so the algorithm keeps exploring.
Brand & Discovery
For new brands, product launches and disruptors who need to be discovered, not just bought from. Build awareness with audiences that Meta and Google are already saturated against.
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Reach & Awareness Reach campaigns tuned for cost-efficient impressions against your target audience, with frequency caps that protect against ad fatigue.
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Video Views Video View campaigns to seed long-form storytelling, brand films and product launches, with retargeting pools built from view-through audiences.
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Community Interaction Drive comments, follows and engagement on your Business Account so the organic side benefits from the paid spend.
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Spark Ads from organic Promote your best-performing organic posts as ads. Native-feeling content, lower CPMs, and built-in social proof from existing comments.
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Creator Marketplace partnerships Identify, brief and run paid partnerships with creators who already have your audience, then amplify the best content via Spark Ads.
Where TikTok shines, and where it really does not.
TikTok is brilliant for a specific kind of business and very wrong for others. We will tell you up front which side you sit on, before any spend.
Where TikTok shines
- Visual product categories, fashion, beauty, food, drinks, homewares, lifestyle
- Younger demographics, 18 to 34 are the dominant active audience
- Lower-AOV impulse buys, typically under $200 where in-app discovery converts well
- New brands and disruptors needing real reach against fresh audiences
- UGC-friendly products where creator content outperforms polished brand film
Where TikTok does not
- B2B SaaS, consulting, professional services, LinkedIn fits the audience and intent
- Older demographics, 50+ is still better served by Meta and Google
- High-AOV, highly considered purchases over $5,000 with long sales cycles
- Local trades and services with narrow geographic targeting, Google works harder
- Industries with strict regulatory copy, finance, gambling, certain health categories
Four steps from messy account to predictable revenue.
No 90-day onboarding marathons. We move quickly because every week of broken tracking or stale creative is a week of TikTok spend disappearing into ad-fatigue.
Audit
Full account, Pixel, Events API, Catalog and creative audit. We map every campaign against actual revenue, find broken or duplicated events, and surface the spend going to fatigued ads or repurposed Meta creative.
Strategy
We agree the conversion events that count, set realistic ROAS or CPA targets for your product mix, and lock in the creative pipeline cadence. Every dollar has a job, and every week has a plan for new content.
Build
New campaign structure, clean ad groups, proper exclusion logic, fixed Pixel and Events API, healthy Catalog, and a first wave of platform-native creative ready to launch. Everything passes a launch checklist before a single dollar runs.
Optimise & Scale
Weekly active management. Creative refresh, audience rotation, budget reallocation toward winning ad groups, and a steady drumbeat of new content to outpace fatigue. Monthly reporting in plain English.
The TikTok stack, fully integrated.
We work natively across the platforms that decide whether your campaigns succeed or fail.
Six commitments we make on every account.
Full account ownership stays with you
Your TikTok Business Center, Ad Account, Pixel and Catalog are yours, on your billing, with admin access. We work inside your assets, not around them.
You speak directly to the strategist
No layered account management. The person reviewing your ad groups and creative is the person you email and meet with.
Transparent monthly reporting
One clear report covering revenue, ROAS or CPA, creative performance, what we changed, and what we are testing next. No vanity metrics.
Month-to-month management
No 12-month lock-in contracts. We earn the next month by performing in the current one.
Tracking we will actually trust
Before any optimisation, we validate Pixel, Events API and event match quality. If your data is wrong, every decision after it is wrong.
Honest scope, honest pricing
If TikTok Ads is not the right channel for your business right now, we will tell you. Saving you wasted spend is more valuable than winning a retainer.
Paid social wins from the ecommerce side.
These accounts run on Meta rather than TikTok, but they show how we approach creative-led paid social: clean tracking, a steady creative pipeline, and ROAS that holds up as you scale.
RedGum Camping
Professionalised the account, consolidated structure for faster learning, and let the algorithm scale on a proven creative engine.
RedGum Camping was founded by three engineers to create durable, outback-proof utility bags. Despite having great products, they struggled with inconsistent Meta Ads results due to a lack of marketing experience and were navigating a forced rebrand.
We guided their transition to Shopify and launched a consolidated Meta Ads campaign structure to maximise algorithm learning on a smaller initial budget. We also provided active CRO improvements and ongoing creative direction. The campaigns gained immediate traction, climbing to a 4.5x ROAS, then settled consistently above 6x. Multiple product lines completely sold out, allowing us to confidently scale ad spend by over 380% while maintaining high profitability.
Sticky Vinyl
Launched Advantage+ campaigns alongside organic-style UGC video, then scaled spend without sacrificing efficiency.
Sticky Vinyl is a proudly Australian business that empowers creators and small businesses with premium, easy-to-use custom vinyl decals. When they partnered with us in February 2024, their primary goal was to confidently scale their advertising spend without sacrificing their strong return on investment.
For Meta Ads, we launched highly efficient Advantage+ campaigns and guided the production of organic-style video and UGC content to drive conversions. We also incrementally scaled Performance Max and Search on Google, and revamped their Klaviyo abandoned cart, welcome series and back-in-stock automations. Over two years, we scaled their Meta Ads revenue by 256% and Google Ads revenue by 181%, achieving peak efficiency as the budget grew.
Banksia Blue Studio
Audited and consolidated Facebook campaigns, found new profitable audiences, and scaled spend at the same ROAS.
Banksia Blue reached out to us as they wanted to grow their business but were not sure where or how to do so. They were already running Facebook ads and getting okay results, but thought they could be getting more out of it. They also had not tested Google Ads but were open to it.
We initially audited and consolidated the Facebook campaigns, allowing us to find new profitable audiences and scale the ad spend at similar ROAS. We also launched extremely targeted Google Search and PMax campaigns as a way of reaching a new audience while still achieving a profitable ROAS. The combined result was a 104% increase in website revenue and a 99% increase in Facebook ad revenue.
Common questions before you book a call.
How much should I spend on TikTok Ads to start?
It depends on your industry, average order value and how much creative you can feed the platform. As a rough guide, most ecommerce stores we onboard start somewhere between $3,000 and $10,000 per month. Below that the algorithm takes too long to learn and creative fatigue hits before you see meaningful data. We will give you a realistic budget recommendation in your free audit, including what we expect that spend to return.
What kinds of products work best on TikTok?
Visual product categories that lend themselves to short-form video: fashion, beauty, food and drink, homewares, lifestyle, gifts, and any product where someone using or wearing it on camera tells a clearer story than the product page. If your product needs a 30-minute consultation to sell, TikTok is probably the wrong channel and we will tell you so before any spend.
Do you produce the ad creative as well?
Yes, and on TikTok this matters more than on any other channel. We brief and direct UGC video, source creators through the Creator Marketplace, edit native-feeling hooks and lower thirds, and run a steady creative pipeline so the account never stalls because the same three videos are still running.
How quickly will I see results?
Most accounts see meaningful improvements in the first 4 to 8 weeks once tracking is fixed, structure is rebuilt and the first wave of new creative goes out. Real scaling typically kicks in around month 3 once TikTok has clean conversion data to learn from. We tell you up front what is realistic in your industry, not what sounds good on a sales call.
Who actually owns the ad account?
You do. Always. Your TikTok Business Center, Ad Account, Pixel and Catalog are set up under your business, on your billing, with you as admin. We are added as a managed user. If we ever part ways, every campaign, audience and creative asset stays with you.
Can you take over an existing TikTok Ads account?
Yes, and this is the most common starting point. We audit what is running, keep the ad groups that are profitable, rebuild the ones that are not, fix any Pixel or Events API gaps, and layer in fresh creative so the account starts learning again from clean data.
Find out exactly where your spend is leaking.
Send through your account and we will run a full audit at no cost. You will get a written report covering wasted spend, tracking gaps, creative fatigue, structural problems and the highest-impact fixes we would make in the first 30 days. No obligation, no high-pressure follow up.