SMS Marketing Australia
The channel with a 98% open rate, run properly.
Senior-led SMS marketing automation for Australian businesses. We set up the flows, the segments, the opt-in surfaces and the compliance so your messages get opened, clicked and actually appreciated. A specialist SMS marketing agency and Klaviyo SMS Australia partner, running bulk SMS Australia campaigns and SMS automation for ecommerce and service businesses nationwide. No lock-in contracts. First flows live in 3 to 4 weeks.
Most brands treat SMS like a megaphone, not a channel.
Sending the same 10% off blast to everyone on the list is the fastest way to kill SMS performance. Done right, SMS is a series of well-timed, personal messages that each do one job. Done right, it is usually the highest ROI channel you own.
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01
Generic blasts to the whole list
Same message, same offer, same time, to every subscriber. Unsubscribes spike, open rates drop, and the channel slowly dies. Real SMS marketing in Australia depends on segmentation, not on volume.
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02
No automated flows at all
Welcome, cart abandonment, post-purchase and win-back are all missing. The revenue compounding effect of SMS automation never gets off the ground, and your list slowly becomes a cost line instead of a revenue line.
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03
Opt-in is broken or non-existent
Checkout does not capture numbers, pop-ups are email-only, and the small list you do have is not growing. Every new customer walks away uncontactable, and your bulk SMS Australia send list never reaches useful scale.
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04
Compliance is a ticking time bomb
No clear opt-in records, no STOP handling, no consent trail. One ACMA complaint and the account gets suspended at the worst possible moment. The Australian Spam Act 2003 is not optional, and most platforms will not enforce it for you.
Four workstreams that cover the full SMS programme.
Most clients start with the flows, add campaigns once the foundations are solid, and build out list growth and compliance alongside. You do not need to launch everything at once.
Automated flows
The revenue engine. Triggered messages that do the same job every day, for every customer, without anyone lifting a finger. Welcome, abandoned cart, post-purchase, win-back and replenishment.
Campaigns and broadcasts
Sales, launches and well-timed nudges. Segmented so your VIPs do not get the same message as someone who joined yesterday, and timed so the send never lands at 11pm.
List growth and opt-in
More subscribers, collected properly. Every touchpoint that could be capturing a phone number, actually capturing it. Popups, checkout, post-purchase, keyword and short code opt-in flows.
Compliance and deliverability
Australian Spam Act 2003 and Privacy Act alignment, STOP and HELP handling, sender ID and number registration, and deliverability monitoring across carriers. The unglamorous work most agencies skip.
Two-way conversational SMS
SMS that actually replies. Booking confirmations, support enquiries and review requests that route back into your CRM or helpdesk so a human can step in when needed.
SMS copywriting
Short, specific, respectful of the fact that you just buzzed someone's pocket. Written in Australian English, with first names where consent allows, and one clear call to action per message.
Different businesses need different flows.
SMS plays a different role for a Shopify brand doing a thousand orders a week than it does for a service business booking appointments. Both work brilliantly when the flows are designed for the job.
For ecommerce and DTC
- Welcome and first-purchase discount flows that pay back inside a week.
- Abandoned cart and browse recovery with proper timing across the first 72 hours.
- Post-purchase, review and replenishment sequences that lift second-order rate.
- VIP, early access and loyalty drops with separate copy and offers from the main list.
- Back-in-stock and low-stock alerts for the products customers actually wait for.
- SMS and email marketing coordinated on one calendar, one strategy.
For service and appointment businesses
- Booking confirmations and reminders that drop no-show rates without nagging.
- No-show recovery and rebooking prompts that fill empty slots fast.
- Review and referral requests sent at the right moment after service.
- Quote and proposal follow-up sequences wired to marketing automation.
- Renewal, inspection and recall reminders for businesses with annual customer touchpoints.
- Internal staff and dispatch notifications so the operations side runs on the same SMS rails.
We build inside the stack you already use.
You do not need a new platform to run good SMS, you need the one you already have set up properly. We work as a Klaviyo SMS Australia partner and across every major SMS platform used in the Australian market.
Also working in SMSBump, Drip, Customer.io, Brevo, Mailchimp SMS and most Australian SMS gateways. If your tool supports two-way SMS and a clean opt-in flow, we can build into it.
A four-stage build. No black boxes.
You see the message plan and the flow map before a single SMS is scheduled. Everything we write gets approved in copy before it goes anywhere near a subscriber.
Audit
We review your current list, flows, opt-in setup and compliance posture. You get a written report of what is working, what is broken, and where the biggest wins are. Honest findings whether you hire us or not.
Map
We design the full SMS programme on one canvas: every trigger, every segment, every message. You sign it off before we touch the sender account, so nothing fires until you have approved it.
Build and launch
We write the copy, build the flows, configure the opt-in surfaces, and launch in a staged rollout. Every message is tested on a real phone before it goes live, and we never send between 9pm and 9am.
Optimise
We watch open rates, click rates, unsubscribes and revenue per send every month. Copy gets tightened, segments get refined, and new flows get added as the list grows. Reporting in plain English, not jargon.
The channels that pair with SMS multiply the return.
SMS is the highest open-rate channel you own. Paired with the channels that drive traffic into the funnel and the data layer that proves which sends actually earned the revenue, the return compounds. We run those programmes too, so every channel is reading from the same calendar and the same data.
One brief, one team, no agency handoff drama.
- Email marketing as the long-form companion to SMS short-form.
- Marketing automation to wire SMS triggers into CRM and behaviour.
- Ecommerce SEO to fill the top of the funnel with high-intent buyers.
- Data analytics to measure SMS revenue accurately end to end.
Six promises we put in writing.
Six commitments we make to every SMS client. Not bonus services, not upsells. The minimum bar for working with us.
No lock-in contracts
Month to month from day one. Leave any time and keep every flow, segment and template we built for you.
Senior specialists only
The person writing your SMS is the one who designed the strategy behind it. No junior hand-off after the kickoff call.
Spam Act compliant
Every opt-in, STOP and consent log meets Australian privacy law. Compliance designed in, not bolted on after a complaint.
100% Australian team
Built in North Adelaide. Clients across Sydney, Melbourne, Brisbane and Perth. No offshoring, no shared inboxes, no account handoffs.
You own everything
Every flow, template and subscriber stays in your account, in your name. Nothing held hostage if we part ways.
Live in 3 to 4 weeks
Your first set of SMS flows is usually mapped, built and running within a month. No six-week discovery phase.
Real flows, real revenue, real Australian clients.
A sample of the ecommerce clients where SMS and email run as one coordinated owned-channel programme. The numbers below reflect what happens when SMS sits alongside the rest of the marketing stack.
UTV Parts Guy
Revenue growth across paid, email and SMS working together. SMS flows sat alongside paid campaign scale and email automation to turn list growth into compounding revenue.
The Skin Science Co
Revenue lift inside two months after a Merchant Centre cleanup, conversion tracking rebuild and Performance Max launch, paired with SMS and email automation across the customer lifecycle.
Sticky Vinyl
Meta Ads revenue lift across two years, paired with a full Klaviyo rebuild covering SMS, abandoned cart, welcome series and back-in-stock automation flows.
Within the first week of bringing them on, our ads were working and spending much more efficiently. Net profit drastically increased immediately and has continued to increase with their recommendations and ad tweaks. They reply quickly and have exceeded my expectations.
Stuart is an unparalleled expert in managing our SEO, Google Shopping and PMax ads, YouTube ads and Bing ads. He's always been willing to support us on other platforms like Meta and TikTok when required. His professionalism is exceptional, and his efficiency consistently remarkable.
The best in the business. Stuart and the team at Digital Choice are highly professional in every manner and have delivered amazing results for our ecommerce operation. We could not be happier. Thank you to the Digital Choice team for all you have done and continue to do for us.
The questions most clients ask before starting.
If your question is not here, the fastest way to get an answer is a 30-minute call.
Is SMS marketing actually legal in Australia?
Yes, with clear rules. You need express or inferred consent, a functional STOP option in every message, identifiable sender details, and a sending window that respects the recipient. We build every programme to the Spam Act 2003 and the Australian Privacy Principles. The first thing we audit is your opt-in and STOP handling, because that is where most accounts have legal exposure without realising.
How big does our SMS list need to be for this to work?
Automated flows start paying back almost immediately, because they fire on behaviour rather than list size. Even a few hundred subscribers can generate meaningful revenue through abandoned cart and welcome flows. Broadcast campaigns get more interesting past a few thousand subscribers, which is usually a three to six month goal from the point we switch opt-in on properly.
Will this work alongside our existing email programme?
Yes, and it should. We run SMS and email as one coordinated owned-channel programme on a single content calendar. Subscribers never get hit twice with the same offer in the same hour, and each channel plays to its strength: SMS for urgent and short, email for richer storytelling.
How much does SMS cost to send in Australia?
SMS send costs in Australia typically sit between 4 and 8 cents per message, depending on volume and platform. That cost is easy to offset when your flows are earning 20 to 50 times that per message, which is the norm for a healthy ecommerce programme. We model expected cost and revenue as part of the audit, so you have realistic numbers going in.
How much does the service itself cost?
Setup projects for a core flow suite and opt-in buildout typically start from around $3,500. Ongoing management, including campaigns, copy and monthly optimisation, usually sits inside a broader email and SMS retainer. You get a fixed quote after the audit, so there are no surprises.
Do we need to be on Klaviyo or a specific platform?
No. We work as a Klaviyo SMS Australia partner because it suits most Shopify brands, but we also build inside Attentive, Postscript, Omnisend, ActiveCampaign SMS, HubSpot SMS and most Australian SMS gateways. If your tool supports two-way SMS and a clean opt-in flow, we can run it.
Will we own the list, flows and account?
Always. Every SMS platform we work in is set up in your name, billed to your business, and owned end to end by you. If we part ways, you keep every subscriber, flow, template and integration. No held-hostage accounts, no exit fees.
Can you work alongside our existing in-house team or other agency?
Yes, and we often do. We drop into your Slack, run the SMS side, and let your internal team or your existing email agency keep doing what they do. We share calendars, share reporting, and stay out of each other's lanes.
SMS should be one of your top three revenue channels.
Book a free 45-minute SMS audit. We will review your current flows, opt-in, compliance and list health, and send you a short fix list with the highest-impact wins, whether you work with us or not.