Google Ads Management
Profitable Google Ads, managed by people who actually read your account.
We build Search, Shopping, Performance Max and YouTube campaigns that turn high-intent traffic into measurable revenue. No bloated retainers, no recycled templates, and no automated suggestions silently draining your spend.
Trusted by Australian businesses serious about Google Ads ROI.
Verified Google Reviews from clients we currently manage Google Ads for.
Working with Digital Choice has been fantastic for our business. They quickly sorted out our long-standing issues with Merchant Center and conversion tracking while also implementing new campaigns focusing on our business goals. The performance improvements have been significant, and the communication is always clear and straightforward.
We started working with Stuart and the Digital Choice team earlier this year. Since we started working with Digital Choice, we have seen week on week growth in our sales. We could not be happier with the service and communications that we have with Stuart. I highly recommend Digital Choice, especially for Google Ads.
I have been working with Stuart and his team for the past few months and I am beyond thrilled with the results. Stuart's personalised approach and genuine interest in understanding my business goals made a world of difference. Thanks to their efforts, my revenue has significantly increased.
Most accounts are bleeding money in four predictable places.
If you have ever logged into Google Ads and felt the cost is high but the leads are average, it is almost always one of these four issues. We find them in roughly 9 out of 10 audits.
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01
Broad-match keywords with no negative list
The ads show on hundreds of irrelevant searches every week. Plumbers paying for "free plumbing", clinics paying for job applications, retailers paying for competitor brand misspellings. The clicks look fine in reports, the revenue does not follow.
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02
Performance Max running blind
PMax is powerful, but only if the conversion data, asset groups, and audience signals are clean. Most accounts are pointing it at a single goal with mixed product margins, so it scales the wrong winners and the algorithm cannot self-correct.
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03
Conversion tracking that quietly broke months ago
Duplicated conversions, missing GA4 events, server-side tags out of sync, or Shopify checkouts firing twice. The dashboards still show numbers, just not real ones, so every bidding decision after that point is built on noise.
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04
Set and forget management
Quarterly check-ins do not cut it. Search behaviour, competitor bids, and Google's own auto-applied recommendations all shift weekly. Without active management, even a solid build slowly drifts into mediocre performance.
Every Google Ads format under one roof.
We build the campaign mix that fits the way your customers actually search, not a one-size-fits-all bundle.
Search Ads
High-intent text ads on Google Search. Tight match types, structured ad groups, and ad copy written for the offer, not the keyword.
Google Shopping
Product feed optimisation through Merchant Centre, custom labels for margin tiers, and Standard Shopping campaigns for the products that need protection from PMax.
Performance Max
Asset groups split by category and margin, signals fed in deliberately, and clear conversion goals so PMax scales the right products and the right leads.
YouTube Ads
Video Action campaigns for direct response, View campaigns for awareness, and audience layering that keeps cost per view honest.
Display & Remarketing
Custom audiences, dynamic remarketing for ecommerce, and display creative that follows people back to the funnel without the ad-fatigue spiral.
Local Service Ads
For trades and services. Google Guaranteed setup, lead disputing, and budget pacing so you only pay for the calls and messages worth answering.
The same platform, two completely different playbooks.
An ecom account chasing a 4x ROAS and a service business chasing $40 leads need very different campaign structures. We do not blur the two.
Ecommerce
- Primary KPI: ROAS and contribution margin
- Backbone: Shopping, Performance Max, branded Search
- Tracking: Enhanced Conversions, GA4 Ecommerce, server-side tags
- Feed: Merchant Centre health, custom labels, attribute fixes
- Creative: Lifestyle imagery, UGC video for YouTube and PMax
Lead Generation
- Primary KPI: Cost per qualified lead and booked job
- Backbone: Search, Local Service Ads, call-only campaigns
- Tracking: Call tracking, form tracking, CRM-fed offline conversions
- Targeting: Service-area radius, day-parting, intent-only keywords
- Creative: Trust copy, response time, guarantees, real reviews
Four steps from messy account to predictable revenue.
No 90-day onboarding marathons. We move quickly because the longer the account stays broken, the more spend disappears.
Audit
We pull a full account, Merchant Centre and tracking audit. Search term reports, asset performance, attribution settings, conversion accuracy, wasted spend by ad group. You see exactly what is working, what is not, and where the leaks are.
Strategy
We map campaign types to revenue goals, set realistic targets for ROAS or CPA, and agree the conversion actions that actually count. If something will not move the bottom line, it does not get built.
Build
New campaign structure, clean ad groups, polished creative, fixed conversion tracking and a properly structured Merchant Centre feed where relevant. Everything goes through a launch checklist before a single dollar runs.
Optimise & Scale
Weekly active management. Negative keywords, bid adjustments, asset rotation, audience refinement, budget reallocation toward winning campaigns. Monthly reporting that explains what changed and why, in plain English.
The Google stack, fully integrated.
We work natively across the platforms that decide whether your campaigns succeed or fail.
Five commitments we make on every account.
Full account ownership stays with you
Your Google Ads, GA4, Merchant Centre and Tag Manager accounts are yours, on your billing, with admin access. We work inside them, not around them.
You speak directly to the strategist
No layered account management. The person reviewing your search term reports is the person you email and meet with.
Transparent monthly reporting
One clear report covering revenue, ROAS or CPA, what we changed, and what we are testing next. No vanity metrics, no PDFs that only impress other agencies.
Month-to-month management
No 12-month lock-in contracts. We earn the next month by performing in the current one.
Conversion tracking we will actually trust
Before any optimisation, we validate every conversion event. If your data is wrong, every decision after it is wrong, and we will fix it before we touch a bid.
Honest scope, honest pricing
If Google Ads is not the right channel for your business right now, we will tell you. Saving you wasted spend is more valuable than winning a retainer.
Real campaigns, real revenue.
A snapshot of Google Ads accounts we have rebuilt, scaled or rescued. Click any card to open the full story.
The Skin Science Company
Fixed Merchant Centre errors, rebuilt Performance Max in a clean structure, and dialled in conversion tracking inside two months.
The Skin Science Company provides high-quality raw ingredients to make DIY skincare and cosmetic products. They reached out to us as they were having issues with their Merchant Centre and wanted to improve the overall performance of their Google Ads.
We identified and fixed every Merchant Centre issue, improved the existing conversion tracking, launched new Performance Max campaigns in an optimised structure and tested new bidding strategies. This led to a 152% increase in conversions, a 121% increase in revenue and a 53% increase in ROAS, all in the first 2 months.
Mr Flood
Rebuilt the account from scratch, consolidated budget on priority keywords, and shut down the irrelevant call traffic.
Mr Flood are flood damage experts based in Sydney offering 24/7 emergency flood repair services for homes and businesses. They reached out because they were not receiving many leads from their campaigns despite the budget, and the calls they were driving were often irrelevant.
Based on our audit, we decided it was best to start completely fresh. We created a campaign structure that consolidated as much data as possible, due to the high industry CPCs, and focused tightly on priority keywords. After the first 6 weeks we increased conversions by 289% while reducing the ad spend by 12%, resulting in a 77% drop in CPA.
B Free Australia
Audited a healthy account, found keyword gaps, and scaled spend without sacrificing the existing ROAS target.
B Free provides comfortable and confidence-boosting fashion solutions for Australian women. Their campaigns were already established with a decent budget, so the focus was to drive as much growth as possible while protecting the current ROAS.
We quickly identified areas where the campaigns were under-utilising the budget, found keyword gaps, and launched extremely targeted campaigns for key categories. Combined with updated bid strategies, we lifted Google Ads revenue by 77% and still added 12% to the ROAS on top.
UTV Parts Guy
Audited the Merchant Centre, restructured campaigns by margin tier, and scaled budget on the products that earn the most.
Selling high-quality parts and accessories for UTVs and 4x4s, UTV Parts Guy wanted more out of their Google Ads, sensing untapped potential in the existing setup.
We audited the Merchant Centre and current campaigns, outlined the key opportunities they were missing, and rebuilt around the goals that mattered. By prioritising budget toward top-selling and high-margin products, we substantially increased Google Ads revenue and overall budget while improving profitability at the same time.
Apex Locksmiths
Built the account from zero with proper call and form tracking, then focused on high-margin Search only.
Apex Locksmiths is a trusted, family-owned business providing 24/7 emergency and commercial locksmithing services across Sydney. They partnered with us to build their Google Ads strategy entirely from scratch.
We set up fresh accounts and implemented robust call and contact form tracking so we had complete data visibility from day one. To maximise profitability, we developed a tight Search campaign structure focused only on high-margin services. Over the first 10 months we generated 516 high-quality leads at a steady cost per conversion of $20 to $25.
Buy A Safe
Took over a struggling account, fixed tracking, then migrated Magento to Shopify with custom CRO sections.
Buy A Safe provides affordable, certified protection for Australian families and businesses. When they joined us in March 2025, their Google Ads were under-performing under a previous agency, and a legacy Magento website was holding back growth.
We took over the account immediately, fixed broken conversion tracking, and consolidated ad budget toward high-performing categories and genuine premium brands. Late 2025 we executed a full Shopify migration with custom CRO sections built around the audience. The combined work lifted Google Ads ROAS from 1.59x in January 2025 to a peak of 7.63x by January 2026.
Common questions before you book a call.
How much should I spend on Google Ads to start?
It depends on your industry, average order value and the cost per click in your niche. As a rough guide, most service businesses we onboard start somewhere between $1,500 and $5,000 per month, and most ecommerce stores start between $3,000 and $15,000 per month. We will give you a realistic budget recommendation in your free audit, including what we expect that spend to return.
Do I need to sign a long-term contract?
No. Our Google Ads management is month to month. We do not believe in locking clients into 12-month deals to protect retainer revenue. If we are not delivering, you should be free to leave.
Who actually owns the Google Ads account?
You do. Always. The Google Ads, GA4, Merchant Centre and Tag Manager accounts are set up under your company, on your billing, with you as the admin. We are added as a managed user. If we ever part ways, every campaign, asset and data point stays with you.
How quickly will I see results?
Most accounts see meaningful improvements in the first 4 to 8 weeks once tracking is fixed and campaign structure is rebuilt. Real scaling typically kicks in around month 3 once the algorithm has clean conversion data to learn from. We tell you up front what is realistic in your industry, not what sounds good on a sales call.
Do you only work with businesses in Adelaide?
We are based in North Adelaide, but the majority of our clients are across Australia, with several international ecommerce brands as well. Google Ads is run remotely either way, so location is not a barrier to results.
Can you take over an existing Google Ads account?
Yes, and this is the most common starting point. We audit what is already running, keep the campaigns that are profitable, rebuild the ones that are not, and fix any tracking issues so the data we make decisions on is reliable.
Find out exactly where your spend is leaking.
Send through your account and we will run a full audit at no cost. You will get a written report covering wasted spend, tracking issues, structural problems and the highest-impact fixes we would make in the first 30 days. No obligation, no high-pressure follow up.