Negative Keywords are one of the most powerful tools you have when running a Google Ads campaign. Used correctly and they can save you thousands of dollars. Used incorrectly however, and they can destroy your campaign performance. This article will help to clarify...

We often get asked questions about what websites can do to optimise their product page. For Shopify stores, the product page template is one of the most important templates you have. This is where you customers will be making their decision whether they add you...

Today's article is all about Meta Tags, what are they, why you should care about them, how they can affect your rankings and our process for creating amazing meta tags. What Are Meta Tags At a fundamental level, Meta Tags are pieces of information that describes the...

Today’s article is all around website load time and why it is something that you should be analysing for your Shopify store regularly. Whenever we look at a website for the first time, one of the initial checks that we look at is the site speed It is one of the most...

Some say that link building and content is the most important component of SEO, and while in the vast majority of cases most websites don’t focus enough on these areas, at Digital Choice we think that Technical SEO is your foundation to success. If your not sure what...