Stop guessing. Start making decisions on data you can trust.
Most marketing dashboards are either broken, inflated, or asking questions nobody needs answered. We set up the tracking, the reporting, and the attribution that actually tells you what is working, what is wasting money, and what to do next.
Bad data is worse than no data.
If your numbers lie, every decision you make on top of them is a guess dressed up as a strategy. Most accounts we audit have at least two of the problems on the right. Some have all four. The good news: every one of them is fixable.
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01
Conversions are under-counting or double-counting
Old tags, duplicated events, missing parameters. The ad platforms and GA4 are telling you different stories, and nobody trusts either.
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02
Your Merchant Centre or feed is bleeding products
Disapprovals, suspended items, missing attributes. You cannot scale Shopping or Performance Max when half your catalogue is invisible.
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03
Attribution is still stuck on last click
The channel that closes the sale gets all the credit, the ones doing the heavy lifting get cut first. Budgets flow to the wrong places.
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04
Reporting takes half a day and nobody reads it
Exports from ads, GA4, Shopify and email get stitched together by hand. By the time the deck lands, the numbers are already stale.
Four workstreams that cover the full measurement stack.
You do not have to start with everything. Most clients begin with a tracking audit and a clean GA4 rebuild, then add attribution and dashboards once the foundations are solid.
Tracking and measurement
The foundation. Every click, conversion and revenue event captured once, cleanly, and in the right place. No more debating which dashboard is correct.
- GA4 and Google Tag Manager setup
- Enhanced ecommerce and lead tracking
- Server-side tagging and Conversion API
- Consent Mode v2 and Australian privacy alignment
Dashboards and reporting
One place to see the numbers that matter. Built for you, in plain English, updated automatically so you never open a spreadsheet export again.
- Looker Studio dashboards by channel and product
- Weekly and monthly executive summaries
- Ad platform cost plus profit views for ecom
- Lead quality and pipeline reports for B2B
Attribution and modelling
Stop rewarding the last click. Understand which channels assist, which close, and where the next dollar of ad spend should actually go.
- Data-driven attribution in GA4 and Ads
- Blended ROAS and marketing efficiency ratio
- Lift tests, holdouts and incrementality reads
- Offline conversion imports for B2B sales
Data activation and CRO insights
Turning the numbers into action. The insights that inform better ads, better landing pages, and better follow-up, not just prettier reports.
- Funnel and behaviour analysis in GA4
- Heatmaps and session recordings via Clarity or Hotjar
- Audience building for ads and email
- BigQuery exports for custom analysis
Different businesses need different numbers.
An ecommerce brand tracking SKU-level ROAS does not need the same setup as a services business tracking qualified leads over a 90-day sales cycle. We tailor the stack to the questions you actually need answered.
Revenue, margin and return on ad spend. Every day, at a glance.
For ecom, speed of insight is the whole game. You need numbers that update today, not a month in arrears.
- ✓Shopify, WooCommerce and BigCommerce tracking
- ✓Merchant Centre health and feed optimisation
- ✓Server-side events for Meta, TikTok and Google
- ✓Blended ROAS including shipping and COGS
- ✓Customer LTV, repeat rate and cohort views
- ✓Product and category profitability dashboards
Lead quality, pipeline value and CAC over longer cycles.
For B2B, a cheap lead that never buys is more expensive than a pricey one that does. We track the full funnel, not just form fills.
- ✓Form, call and chat tracking with source attribution
- ✓CRM to ad platform offline conversion imports
- ✓Lead scoring and MQL versus SQL reporting
- ✓Pipeline and won revenue by channel and campaign
- ✓Cost per qualified lead and cost per acquisition
- ✓Multi-touch attribution across long sales cycles
We meet your stack where it is.
You do not need a new platform to get good data, you need the ones you already own set up properly. Here is the core kit we build into, and the ones we recommend most often.
Also working with Adobe Analytics, Mixpanel, Amplitude, Salesforce, ActiveCampaign, WooCommerce and Stape for server-side delivery. If it has an API or a tag, we can measure it.
A four-stage build. No black boxes.
You will see the tracking plan before we touch a single tag, and the dashboard draft before we hand it over. Everything we build stays in your accounts, under your ownership.
Audit
We review every tag, event and report across your ad platforms, GA4, GTM and ecommerce. You get a written list of what is broken, what is missing, and what to fix first.
Plan
We map the full measurement plan on one page: events, parameters, conversions and the dashboards they feed. You sign it off before anyone deploys a thing.
Build and launch
We rebuild tracking, connect the platforms, and deploy the dashboards. Every change is QA tested twice, once on staging and once live, before you rely on a single number.
Monitor
We keep watch on data health, flag anomalies, and review performance with you monthly. No more finding out tracking has been broken for six weeks.
Six promises we put in writing.
The questions most clients ask before starting.
Do we need server-side tracking, or is standard GA4 enough?
Will this comply with Australian privacy law and the Privacy Act?
How does this work if our ads are managed by another agency?
What happens to our existing tags, dashboards and reports?
How much does it cost?
Can you work directly with our developers?
Your data can do far more than it is doing.
Book a free 45-minute analytics audit. We will review your current tracking, spot the broken events, and give you a prioritised fix list, whether you work with us or not.