Privacy Policy for Meta Ads Management App

Last updated: 27/08/2025

1. Introduction

This Privacy Policy explains how Digital Choice (“we”, “our”, or “us”) collects, uses, stores, and protects personal information when you use our Meta Ads Management App (“Datapulse”).

The App connects to Facebook and Instagram through the Meta Marketing API in order to manage advertising campaigns on behalf of authorised business accounts.

By using the App, you agree to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information Provided by You

  • Business account details required to connect to the Meta Marketing API.

  • Facebook Ad Account IDs, Campaign IDs, Ad Set IDs, and Ad IDs.

  • Page IDs and Instagram Actor IDs.

  • Creative assets metadata (such as image hashes or video IDs) for ads you create.

  • Contact information if you provide it directly (for example, when contacting support).

2.2 Information Collected Automatically

  • Authentication tokens provided by Meta when you authorise the App.

  • API usage logs (time of request, endpoint accessed, request/response metadata).

  • Error logs for troubleshooting and validation.

2.3 No Sensitive Categories

We do not collect personal information such as:

  • Login credentials (we never see your Facebook password).

  • Sensitive categories of personal data (race, religion, health information, etc.).

  • Information from personal profiles, friends, or social interactions unrelated to advertising.

 

3. How We Use the Information

We use collected information strictly for the following purposes:

  • To create, manage, and validate Facebook and Instagram advertisements.

  • To store campaign configurations and creative details that you have chosen to provide.

  • To ensure ad creation and management comply with Meta’s advertising policies.

  • To monitor the performance and status of API operations.

  • To respond to support requests and resolve technical issues.

We do not use your data for profiling, resale, or purposes unrelated to ad management.

4. How We Share Information

We only share data in the following circumstances:

  • With Meta Platforms, Inc.: as required to deliver advertising services through the Meta Marketing API.

  • With Service Providers: trusted vendors that provide hosting, storage, and technical support (e.g. Google Cloud, hosting providers).

  • For Legal Compliance: if required to comply with applicable laws, regulations, or legal processes.

We do not sell or lease your data to third parties.

5. Data Retention

  • Advertising data (ad names, creative metadata, campaign/ad set IDs) is retained only for as long as necessary to provide the service.

  • Access tokens are securely stored and automatically refreshed or deleted when they expire.

  • Logs are retained for up to 90 days for troubleshooting and audit purposes.

  • You may request deletion of data at any time (see Section 7).

 

6. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encrypted connections (HTTPS, TLS) for all API requests.

  • Limited access controls so only authorised personnel can access stored data.

  • Regular review of permissions and system logs.

  • Secure deletion of expired or unused data.

 

7. Your Rights

As a user of the App, you have the right to:

  • Request access to the data we store about you.

  • Request correction of inaccurate or outdated data.

  • Request deletion of your data (“right to be forgotten”).

  • Withdraw consent to data processing (by revoking the App’s access in your Facebook account settings).

To exercise these rights, contact us.

8. Children’s Privacy

This App is intended for business use only. We do not knowingly collect or process information from individuals under 18 years of age.

9. International Data Transfers

If you access the App from outside of Australia, your information may be transferred and stored in data centres located in other countries. We take steps to ensure your information is protected regardless of where it is processed.

10. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on http://digitalchoice.com.au/privacy-policy with a revised “Last Updated” date.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us.