by Stuart Claring-Bould | May 7, 2026 | Uncategorized
Clean Product Pages Can Quietly Hurt Google Ads Minimal product pages look premium, but if your product feed is starved of useful copy, Performance Max and Shopping campaigns can lose relevance, impressions, and revenue....
by Stuart Claring-Bould | May 2, 2025 | Uncategorized
Quick Navigation Introduction What Is a Google Performance Max Campaign? Why Assets Matter in Performance Max Core Asset Types You’ll Need Performance Max Asset Specifications Best Practices for High-Performing Assets Asset Group Structuring Tips Monitoring...
by Stuart Claring-Bould | Oct 10, 2019 | Uncategorized
Negative Keywords are one of the most powerful tools you have when running a Google Ads campaign. Used correctly and they can save you thousands of dollars. Used incorrectly however, and they can destroy your campaign performance. This article will help to clarify...
by Stuart Claring-Bould | Sep 12, 2019 | Uncategorized
We often get asked questions about what websites can do to optimise their product page. For Shopify stores, the product page template is one of the most important templates you have. This is where you customers will be making their decision whether they add you...
by Stuart Claring-Bould | Aug 5, 2019 | Uncategorized
Today’s article is all about Meta Tags, what are they, why you should care about them, how they can affect your rankings and our process for creating amazing meta tags. What Are Meta Tags At a fundamental level, Meta Tags are pieces of information that describes...
by Stuart Claring-Bould | Jul 9, 2019 | Uncategorized
Today’s article is all around website load time and why it is something that you should be analysing for your Shopify store regularly. Whenever we look at a website for the first time, one of the initial checks that we look at is the site speed It is one of the most...