Negative Keywords are one of the most powerful tools you have when running a Google Ads campaign. Used correctly and they can save you thousands of dollars. Used incorrectly however, and they can destroy your campaign performance. This article will…
Articles
Optimise Your Product Page With Vector Icons
We often get asked questions about what websites can do to optimise their product page. For Shopify stores, the product page template is one of the most important templates you have. This is where you customers will be making their…
Everything You Need To Know About Meta Tags
Today's article is all about Meta Tags, what are they, why you should care about them, how they can affect your rankings and our process for creating amazing meta tags. What Are Meta Tags At a fundamental level, Meta Tags…
How To Review & Improve Shopify Site Speed
Today’s article is all around website load time and why it is something that you should be analysing for your Shopify store regularly. Whenever we look at a website for the first time, one of the initial checks that we…
10 Point Technical SEO Checklist
Some say that link building and content is the most important component of SEO, and while in the vast majority of cases most websites don’t focus enough on these areas, at Digital Choice we think that Technical SEO is your…
How To Set-Up Google Shopping
Google shopping is a great way to advertise your products on Google to potential customers. This style of campaign is one of the first that we will run campaigns for, and generally is where they will get the best results.…
